Property developers tap digital technologies

The local property market is considered as among the most resilient in the business sector, for a good reason which is its quick adaptation to changes brought about by the new normal, according to a report by the Daily Tribune.

Families are now primed to cover lost grounds in work, studies, shopping, hobbies and entertainment, in the comfort and safety of their dwellings. 

Residential property seekers are showing greater interest in living spaces with safety and smart-home features and within communities that offer convenient access to essential destinations and amenities. 

Location is also getting closer scrutiny, as homes offering proximity to hospitals and wellness facilities and retail establishments are prioritized. 

And with the pandemic imposing financial strain on a significant number of people, prospective buyers are likewise drawn towards developers extending consumer promotions and flexible payment schemes. 

Because the field is rife with opportunities, it has spawned a plethora of industry players, all vying for a slice of the property business pie. 

The stiff competition has driven top residential property brands such as RLC Residences to shift property trade to an immersive online experience. 

“The traditional way of property selling,” experts said, “has been relegated to the sidelines since consumer behavior across all sectors is now massively influenced by things they see, view and experience online.” 

To achieve this, RLC Residences has partnered with leading proptech platform Ohmyhome, which gives the brand the exposure it deserves to showcase its value proposition and product offerings. The partnership is also further strengthening RLC Residences’ presence in the international market. 

New sales prospect 

With the help of Ohmyhome’s reliable platforms and presence in Singapore, Malaysia and the Philippines, Karen Cesario, RLC Residences’ Head of Marketing, saide “there is increased awareness for the brand, which we anticipate to drive additional prospects for us, in terms of international sales.” 

“Through Ohmyhome,” Cesario adds, “RLC Residences, backed by Robinsons Land Corporation’s more than 30 years of solid real estate experience, is progressing into becoming a global brand that can compete with its Southeast Asian counterparts in terms of design standards and product innovation.” 

But more than expanding its horizons, RLC Residences seeks to partner with a property platform that puts customers first. “Ohmyhome offers a unique customer servicing experience that gives high regard for every client inquiry. This end-to-end service makes all transactions safe and convenient for investors and homebuyers,” Cesario shares. 

With this partnership, RLC Residences brings its top-notch condominium developments to the Ohmyhome platform. 

These include SYNC, The Sapphire Bloc, The Magnolia Residences, Galleria Residences Cebu, and The Residences at The Westin Manila Sonata Place. Situated in key cities such as Pasig, Mandaluyong, Quezon City, and Cebu City, RLC Residences caters to a wide range of markets: Young professionals, early nesters and small families, retirees, overseas Filipino workers and property investors. 


Real estate is no longer just Location, Location, Location. 
Now, it’s about Location, Information…and Timing! 

- Alejandro Manalac, Executive Publisher

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