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Vista Land International Marketing Inc. has fully shifted operations online, engaging the services of Singapore-based proptech platform Ohmyhome to support its digital pivot, according to a report by Philippine Star.
The company said inventory monitoring, reservations and payments, feedback mechanisms, training programs, and business meetings and presentations would now be conducted online.
“Because of the pandemic, we have opened ourselves to new and better ways of doing business,” said Cheryl Sanguyo, Vista Land International’s country managing director for Asia. “We have raised the productivity of people, not only on the side of our sellers and personnel but also of our buyers who are now more confident about securing their property requirements through online platforms.”
“We want our partners to seriously and competently push the placement of our projects in the appropriate sites that fit our target market.”
“Looking at the platform’s track record in Singapore and Malaysia, it appears that Ohmyhome has big potential in penetrating the local market and delivering the sales volume that we are hoping to achieve for our projects. We like the idea that Ohmyhome is not just the usual property advertising platform but an end-to-end client servicing portal dedicated to helping property investors—seasoned ones and beginners alike. In addition, Ohmyhome is able to help us reach potential buyers outside of the Philippines, such as Singapore and Malaysia.”
With this partnership, Ohmyhome is now an accredited international marketing affiliate—given access to promote or transact for all brands under Vista Land International. As the largest homebuilder in the Philippines, Vista Land International has the widest geographic scope in terms of both horizontal and vertical projects.
The real estate company covers all types of housing markets—from socialized and economic segments such as Bria and Lumina to lower to upper mid-range such as Lessandra, Camella and Crown Asia, Coho and Vista Residences, and up to the highest bracket of the market such as Brittany.
Sanguyo said Vista Land International has several upcoming developments lined up, with details to be posted on official company websites and the Ohmyhome platform.