Luxury property demand strong as Ayala Land Premier posts P4.7 billion in sales in a week

Demand for luxury residences remains resilient, with affluent buyers continuing to invest in premium, well-planned communities despite broader shifts in the property sector. Recent market insights point to sustained interest in high-end developments, particularly in key urban and emerging growth areas.

This trend is reflected in Ayala Land Premier’s (ALP) latest performance, with the developer recording %u20B14.7 billion (approximately $82 million USD) in sales in just the first week of February. Its one-day Chinese New Year open house, featuring the newly launched Enara in Nuvali and other developments, generated %u20B12 billion (approximately $35 million USD), while the much-awaited launch of Virendo in Davao contributed %u20B12.7 billion (approximately $47 million USD). These results highlight the resilience of the luxury real estate market and the sustained confidence in ALP’s commitment to creating exceptional communities.

Sustained Interest in High-End Developments

Enara, ALP’s newest neighborhood in Nuvali, reflects homebuyers’ growing preference for space and exclusivity. With an elevation ranging from 290 to 337 meters above sea level, it is currently ALP’s highest horizontal development, offering sweeping views of Tagaytay Ridge, Mt. Makiling, and Laguna de Bay. Spanning 53.1 hectares—nearly half of which is open space—Enara combines a thoughtfully planned layout with gently rolling terrain and premium amenities designed by PXP Design Workshop Co. Its strong market reception affirms the increasing demand for low-density, high-quality estates in the growth corridor south of Metro Manila.

Virendo, ALP’s first horizontal residential project in Mindanao, brings the same level of exclusivity and meticulous planning to Davao. Located in Toril, 16 kilometers from the city center, this 37.4-hectare enclave offers only 150 residential lots ranging from 450 to 1,800 square meters. Virendo has a density of only five lots per hectare, ensuring privacy, exclusivity, and an abundance of open space. Rolling landscapes and an elevation ranging from 75 to 315 meters above sea level provide panoramic views of the Apo-Talomo mountain range and the Davao Gulf, creating a serene yet connected living environment. Turnover is set for the second quarter of 2029.

“This demand indicates the strength of the luxury residential market and reflects our buyers’ trust in the Ayala Land Premier brand. Clients are investing in distinct, well-planned communities at premium locations that create enduring value as investments or homes for their families,” said Mike Jugo, president of Ayala Land Premier. “The success of Enara and Virendo also highlights the strong and growing preference for horizontal developments—buyers want more space, privacy, and are looking for a deeper connection with nature. We are deeply grateful for our clients’ continued trust and remain committed to delivering developments that elevate the residential landscape in key growth areas.”

The strong uptake of Enara and Virendo highlights the resilience of the premium housing segment, where demand for well-planned, high-quality developments remains steady. As buyers prioritize space, exclusivity, and long-term value, Ayala Land Premier’s latest projects reflect shifting market preferences and emerging growth opportunities in key locations.

Ayala Land Premier is the luxury residential brand of Ayala Land, bringing decades of expertise in master-planned developments to create distinguished communities across the Philippines. With a legacy of 80 years in transforming landscapes into centers of growth, Ayala Land remains committed to enhancing land and enriching lives.