Real Estate Closing Techniques | WORTH IT method | Tips For New Real Estate Agents
George Ryan Sarmago
So today let’s talk about closing techniques in real estate. Now these techniques may not be new to you especially have you have closed a lot of sales, but for real estate practitioners that are just starting, I know that closing your first sale can be one of the most satisfying experience you can ever have.
And in this video, I will help you achieve that with by sharing with you my CLOSING TECHNIQUE USING THE WORTH IT METHOD.
Let’s begin.
W MEANS WITH URGENCY TECHNIQUE
Example:
• “Maam, this is the last unit facing the amenity”
• “Sir, price increase will happen this week”
Now, this technique works because it creates a sense of urgency and can help expedite the decision-making process of the buyer. Of course, you should always pitch the value before offering a discount or promotion.
O MEANS OVERVIEW TECHNIQUE
This is a technique that basically reiterates all the important points your client raises and visualizing what they want through the property you are offering.
The key here is by summarizing previously agreed-upon points into one impressive package, you're helping prospects visualize what they're truly getting out of the deal.
R MEANS RESIST BEING “SALESY” TECHNIQUE
You might have heard this that one of the best techniques of closing a sale is not to sound like you are closing a sale. Everybody likes to buy but nobody likes to be sold at.
Give your client time to see the layout of the showroom and give them time to think. You don’t need to talk all the time. And when you talk, always talk from perspective of your potential client. And don’t forget to ask questions so your discussion will have a direction.
T MEANS THINK POSITIVE TECHNIQUE.
Never underestimate the power of positive thinking. If you believe you can close this sale, your potential client can feel it. Your positive energy should be contagious.
This technique is effective especially when you talk to your potential client personally or through a video conference.
H MEANS HONESTY TECHNIQUE
Most of the time, we only showcase the highlight of a condo or a house and lot. And it’s not wrong. But its not completely right. Only talking about this side will not allow you to close a sale. And even if you close the sale, you are putting yourself in a potential problem with your client. You know why? Because it is not the whole truth.
I MEANS IGNORE CANNED CLOSING TECHNIQUE
Canned closing techniques is a bad idea if you are to close a sale because it can give an impersonal impression. I understand the value of a canned response especially as we go through qualifying our prospects and generating leads. It makes us more efficient using a single response across the same but multiple inquiries. But once the communication progresses and you will shift from pitching to closing, you need to change gear.
T MEANS TAKE TIME TO ASK QUESTIONS
This is a common pitfall especially for agents that are very knowledgeable about a property. THEY CANNOT STOP TALKING. This technique is effective when you ask more questions and give your potential client time to think and visualize.
Now this WORTH IT TECHNIQUE are just tidbits of information that can help you get started. Other coaches might use different acronyms like CORDON BLEU OR ESCABECHE. Remember, being skilled at closing is arguably one of the most important techniques a salesperson can master.
And If you would want to know more or you would want to start a career in real estate, you can reach out to my fellow Filipino homes real estate practitioner in your area, or you can message me directly.
Featured Project
Other Videos
Webinar Announcements
Follow us on Facebook
OSHDP Affordable Housing Summit 2021: The Home EveryJuan Deserves
Welcome to Day One of OSHDP Affordable Housing Summit 2021: The Home EveryJuan Deserves!
This event is presented by the Organization of Socialized and Economic Housing Developers PH (OSHDP), together with The Global Filipino Investors (TGFI). Learn from 30+ industry experts and experience a remarkable learning opportunity!
Leave a Comment