Cebu Pacific named 'best airline' at Routes Asia 

Gokongwei-led carrier Cebu Pacific (CEB) won the Best Airline category at the 2025 Routes Asia Awards, according to a report by Philippine News Agency.

“This recognition reflects the strength of our network strategy and, more importantly, the partnerships we’ve built with our airport partners and stakeholders," CEB president Xander Lao said in a statement on Wednesday.

He said the award serves as a reminder of CEB's commitment to accessible air travel and expanding its presence across key markets in the region.

In 2024, CEB launched 28 new routes, comprising 19 domestic and nine international services, connecting passengers to popular destinations like Chiang Mai, Kaohsiung, and Sapporo.

New hubs in Davao and Iloilo were also established, boosting connectivity alongside its key hubs in Manila, Cebu, and Clark.

The Routes Asia Awards honor airlines, airports, and tourism authorities for their outstanding contributions to route development and tourism growth across Asia Pacific.

“I would like to extend our sincere appreciation to Cebu Pacific for its invaluable contribution to enhancing connectivity and tourism in Davao. As one of the leading airline carriers in the Philippines, Cebu Pacific has played a pivotal role in making Davao more accessible to both local and international travelers, significantly boosting the region’s economic and tourism landscape,” Tanya Rabat-Tan, Regional Director of the Department of Tourism XI, was quoted in a news release.

CEB earlier amplified its tourism efforts with the launch of “Fly to Happy, Fly to the Philippines!” campaign, aimed at attracting more travelers to the country’s natural attractions and cultural experiences.

Complementing its network growth is CEB’s historic purchase order of 152 Airbus aircraft —the largest in Philippine aviation history. This strategic investment is part of the airline’s long-term plan to modernize its fleet and meet the rising demand for air travel.

CEB currently operates flights to 37 domestic and 26 international destinations across Asia, Australia, and the Middle East.