Developer enters luxury housing with New Manila village project

Property developer Megaworld Corp. is marking its entry into the luxury residential market with a high-end village in Quezon City’s New Manila district, where lots are priced as high as P126 million.

Real estate brokers familiar with the project said the company, led by tycoon Kevin Tan, has quietly begun offering parcels of land in a 6.7-hectare gated community bordered by 14th and 11th Streets—one of the largest contiguous tracts assembled in the exclusive enclave in recent years.

The development, which will reportedly carry a new upscale brand under the Megaworld group, is aimed at attracting high-net-worth individuals and positioning itself alongside premium competitors such as Ayala Land Premier and Rockwell Land.

Lot sizes range from 221 to 360 square meters, with prices starting at around P66 million and going up to approximately P126 million. A total of 162 lots are being made available, making the project a rare offering in a neighborhood known for its old-rich heritage and limited large-scale developments.

One broker noted that Megaworld’s move into New Manila reflects its strategy to diversify into the high-end residential segment, at a time when demand for luxury living in central urban locations remains resilient.

The upcoming launch also comes amid increased competition in the luxury market, with SM Prime Holdings also signaling plans to develop high-end residential properties.

The New Manila project is seen as a multibillion-peso opportunity for Megaworld, whose portfolio includes 36 townships nationwide and a growing mix of commercial, residential, and hospitality assets.