Wilcon Depot opens 96th store in Roxas City

Wilcon Depot is on a roll. Bolstered by its mission to respond to the evolving needs of the Filipinos in home construction and improvement, Wilcon opened its 96th store on July 19, 2024, according to a report by Manila Bulletin.

The successful opening increased its footprint and accessibility nationwide, in sync with its mandate to provide excellence, promote sustainability, maintain innovation and enhance the customer experience. 

The “Seafood Capital of the Philippines'' is the home of the newly established store located at Sitio Tres-Arcangels, Brgy. Lawaan, Roxas City, Capiz. It is the first ever Wilcon store in the entire province, an auspicious sign of good things to come. On hand to mark this milestone were Wilcon Depot executives, and local government officials of Roxas, Capiz. They were joined by Wilcon’s industry partners, suppliers and media friends. 

The opening of Wilcon Depot is a welcome development for the province of Capiz. It is a recognition of the fast-paced growth in the area and the increased demand for home and building needs by locals and investors. All these moving elements were taken into account by Wilcon Depot as they earmarked the location of the 96th store. 

Wilcon Depot is well on track in achieving a most important milestone in its nearly 50-year journey of providing the best in construction and home improvement to Filipinos and other building enthusiasts. The company is eyeing to open its 100th store within the year, months before its previously pegged target of 2025. It is clear that there is no stopping the juggernaut of growth and service that Wilcon Depot has embraced.

As a strong household name in the home and construction supply industry for 47 years, Wilcon has committed itself to improving Filipino homes for a sustainable and comfortable life. It maintains its positive outlook to serve Filipinos the best of services. Wilcon Depot has always been one step ahead in bringing something special to their valued customers and industry partners not only by providing the most extensive and high-grade building products but also by offering exclusive services to its loyal customers. 

Wilcon started as a 60-square meter shop along Quezon Avenue. It launched its first big-box format depot store in Las Pinas, with a complete selection of products and unsurpassed services.  Over the years, it continues to expand and provide home-building solutions by directly offering in-house brands and renowned international and local brands to Filipino homeowners and builders. The continued success made Wilcon established a Wilcon Home Essentials, now a DO IT WILCON store, a  mall-based format retails store, which caters  the needs of DIYers. It  offers the customers with homes must-haves in an organized, clutter-free manner store.

Ms. Rosemarie Bosch-Ong, indefatigable SEVP and COO of Wilcon proudly asserts “Expansion is not just about opening new stores– it’s about deepening our relationships with the communities we serve. We believe in being an integral part of these communities by contributing to local development, providing employment opportunities, and supporting community initiatives. We are proud to bring the Wilcon experience to Capiz, and we look forward to building lasting relationships with all of you.”

But building relationships is a skill and expertise that Wilcon has almost made into a science. The company is always on the lookout for places where growth is ripe, potential is great and local support is strong. They don’t just build in places just for the sake of racking up store count. They carefully select store locations making sure that its products and services will be accessible to the greatest number. 

One such area is Capis. Capiz is an industrial heartland with the presence of major industries, as well as bustling tourism anchored on its natural resources and majestic tourist spots and historical sites. Wilcon tapped into this opportunity helping the thriving province to reshape and achieve their desired socio-economic development goals.

In an exclusive interview, Roxas City Mayor Hon. Ronnie T. Dadivas expressed his pride in welcoming Wilcon to the city. He emphasized the significance of this addition, highlighting the positive impact it will have on the local economy and community. "Having Wilcon here in Roxas City is a source of pride," he stated, underscoring the benefits of increased job opportunities and improved services for residents.

Roxas City is a growing city as the esteemed Mayor described. “We are business friendly. We welcome investors with open arms," This commitment to encourage a thriving business ecosystem is evident in their dedication to fast and effective services. It ensures that investors will find a supportive and conducive environment for growth and innovation in the city. Undeniably, this claim was furthered by Hon. Jaime O. Magbanua, Vice Governor of Capiz, as he asserted, “Wilcon’s presence proves a healthy private public collaboration that could attract new forms of capital, connect business communities, and address centrality mindset. Making investments possible in the countryside. “

Looking ahead, Roxas City is hopeful for future partnerships with Wilcon that align with its vision of innovation and sustainability. The Roxas City Mayor aims to drive forward projects that not only spur economic development but also contribute to the city's sustainable growth and long-term success.

The newly-launched home retail destination for Capizenos has a total area of over 10,000 square meters, accommodating the most extensive product selection of trusted local, international, and proud in-house brands with high-grade features and superior quality ranging from tiles, sanitary wares, plumbing, furniture, home interior, building materials, hardware, electrical, appliances, and other DIY items.

Wilcon’s product line has always anchored to innovation and sustainability.  Its exclusive and in-house products include Pozzi for trusted bathroom solutions; Hamden Kitchen Appliances, an ideal partner for your kitchen needs; Alphalux, an energy-efficient lighting solutions brand; Kaze, an appliance brand that will help you live a healthy space; Hills, a trusted brand for construction and electrical power tools; P.Tech, your partner for reliable building materials; Rocersa, Emigres, STN Ceramica, Stylish Spanish Tiles with a contemporary interpretation of a classic style; Arte Ceramiche, Verona Tiles, and Saigres, Asian tiles for a more sophisticated home; Energie Ker, Gardenia Orchide, and Novabell, Sophisticated Italian Tiles; Grohe and Kohler for bathroom and plumbing solutions; Franke, convenient kitchen solutions; and Rubi a partner when it comes to tile cutting necessities; and among many other brands, are made accessible in the new Wilcon Depot Roxas, Capiz.