Eton Properties launches long-term sustainability movement

Eton Properties officially launched its long-term sustainability movement, Beyond Green, with a heartfelt outreach activity in celebration of Nutrition Month. Through coordinated visits across Metro Manila, Quezon City, and Laguna, the company extended care to children, senior citizens, and rescued animals. The activity marked the beginning of a renewed purpose to build with empathy and give back with intention.

Employees from different departments supported the effort, whether by joining the outreach on-site or contributing goods. While only a limited group could physically participate due to logistical constraints, the initiative reflected a shared spirit of compassion and community support across the organization.

Fresh produce and essential supplies were distributed to three partner organizations. Most of the produce came from farmers supported by the Tan Yan Kee Foundation, the corporate social responsibility arm of the Lucio Tan Group. Additional harvests were contributed by Eton’s own Sustainable Garden at Eton City.

The gesture brought together environmental awareness and community nourishment in a meaningful way.

“Beyond Green isn’t just a CSR project. It’s a commitment,” said Donna Kristine Salgado, AVP for Marketing, PR, and Corporate Communications, and Lead Sustainability Officer at Eton Properties. “It reflects the kind of real estate we believe in—one that builds not just spaces, but relationships, responsibility, and real impact. This launch is just the beginning of something deeper, a continuing promise to support the communities around our developments.”

Bahay Tuluyan: Supporting Children’s Rights

Manila City

A safe space for children who have experienced abuse, neglect, or abandonment, Bahay Tuluyan welcomed Eton volunteers with warmth. Fresh produce and essential supplies were turned over to help sustain the organization’s day-to-day operations, reinforcing the importance of consistent, tangible care.

DSWD GRACES: Honoring the Elderly

Quezon City

At DSWD GRACES, home to more than 200 senior citizens, volunteers spent time listening, sharing stories, and showing presence. Food and essentials were also provided to assist with the daily needs of both residents and caregivers.

Second Chance Aspin Shelter: Supporting Animal Welfare

Laguna

This shelter houses more than 60 rescued dogs and cats. Eton volunteers brought food and hygiene supplies, while also spending time with the animals—many of whom are still waiting for their forever homes.

These partner organizations are located in the same cities and communities where Eton developments stand. From Quezon City to Manila to Laguna, the outreach reflected a deeper intention: to give back to the people and places surrounding the company’s projects and teams.

Beyond Green is Eton’s ongoing sustainability platform. It combines community engagement, environmental care, and inclusive giving under one clear goal: to create meaningful impact beyond property lines. Earlier initiatives this year included:

• Brigada Eskwela 2025 – Nearly 200 volunteers helped clean, repair, and revitalize public schools in Laguna, Quezon City, and Manila in time for the new academic year.
• TITOlympics at Centris – A wellness and mental health event for men that used nostalgic Filipino games to connect, uplift, and raise awareness.
• Bahay Liwanag Turnover – Four new homes were turned over to families in Nueva Vizcaya, offering not just shelter, but new beginnings.
• Earth Hour 2025 – With a lights-off campaign that promoted mindfulness and eco-promises.
• DENR’s “Trash Talk” Partnership – Encouraging proper waste segregation and environmental awareness across Eton-managed properties.

As Eton marks its 18th year, it continues to embrace the message of its anniversary campaign, Beyond18, and the launch of Beyond Green. These initiatives represent a forward-facing purpose that looks beyond business and toward deeper connection and contribution.

Because in between the foundations and floors, what really matters is what gets built in people’s hearts.