Property developer to launch new mid-income condos as sales rebound

Ayala Land Inc. (ALI) is set to re-enter the mid-income residential market in the second half of 2025 after a notable rebound in sales helped ease excess inventory to a comfortable level.

ALI President and CEO Anna Ma. Margarita Bautista Dy said the company’s core residential sales grew by 40 percent in the second quarter compared to the first quarter, marking a significant turnaround in demand. “This will feed into our revenue and bookings in the coming quarters. Safe to say, this will improve in the second half, given all the indicators,” Dy said during a briefing.

The stronger take-up has reduced core residential inventory to 17 months’ worth of sales, paving the way for fresh launches in the segment. “As far as the core is concerned, we’re finally at the level we’re comfortable with… to launch again,” Dy noted.

For the remainder of the year, Ayala Land plans to roll out three mid-income residential projects, including its first-ever Avida condominium development along Katipunan Avenue in Quezon City. The Katipunan project, which Dy described as a “brand-new, non-sequel launch,” will feature upgraded designs and amenities aimed at meeting evolving customer preferences.

The move forms part of ALI’s broader plan to launch 22 residential projects in the second half, two-thirds of which will be vertical or high-rise developments, with the rest horizontal communities. While premium residential projects will still dominate the pipeline, about a third will cater to the core mid-income market, reflecting the company’s strategy to diversify its portfolio and capture multiple demand segments.

Dy said the recent sales recovery is a positive sign for the property market, particularly in the mid-income segment, which had slowed in recent years due to excess supply and pandemic-related disruptions. She added that the improved market conditions, combined with refreshed inventory, position the company to benefit from stronger bookings and revenue recognition toward year-end.

“With manageable inventory levels and renewed market appetite, we can start launching new projects again,” Dy said. “It’s important for us to have refreshed stock and offerings that respond to what customers want to see.”