DOT taps Korean actor Seo In-guk as tourism envoy

South Korean actor Seo In-guk explored Boracay—trying out the famed crystal kayak, its sun and beach, and the island’s world-class golf course—marking his first official activity as the Philippine Tourism Ambassador for South Korea, according to a report by Philippine News Agency.

The Department of Tourism (DOT) on Thursday said the South Korean celebrity traveled to the island from Feb. 21 to 23, where he indulged in local culinary delights and experienced the captivating white sand beach of the island.

During his time here, Seo played a round of golf at the Fairways and Bluewater Resort Golf and Country Club, enjoyed the sunset breeze aboard a yacht, and greeted his Filipino fans during boat tours.

As the new tourism ambassador, Seo is expected to improve the Philippines' visibility as a travel destination. His role includes participating in promotional events, sharing experiences on social media, and attending various press engagements.

He may also take part in official events organized by the Tourism Promotions Board (TPB), both in the Philippines and South Korea, the DOT said.

“We eagerly anticipate the positive impact this collaboration will have on Philippine tourism, as Seo In-guk embarks on his journey to discover and share the many reasons to love the Philippines,” said TPB Chief Operating Officer Maria Margarita Nograles.

“We invite everyone to join him and be inspired to experience the wonders of our nation first-hand,” she added.

Neocolors Production and Advertising Inc., which handles Seo’s activities in the country, said this partnership with the Philippine government was driven by the South Korean star’s passion for the Philippines.

“Seo In Guk's genuine passion for the Philippines was a pivotal factor in his choice to volunteer to be a Philippine tourism ambassador to South Korea,” said Neocolors Production and Advertising Inc. president and chief executive officer Dr. Christine Daguno-Canoy.

“Seo In Guk has shown a heartfelt interest in exploring the Philippines and sharing his experiences with his millions of followers in South Korea and around the world. By leveraging his esteemed status as an actor and singer, he aims to highlight our country's potential as a tourist destination,” she added.

Seo debuted as a singer in 2009 after winning the first season of the South Korean reality show Superstar K.

His acting debut was in 2012 in the hit drama series Reply 1997. He was also known for his lead roles in dramas Shopping King Louie and Doom At Your Service.

Meanwhile, Tourism Secretary Christina Frasco expressed gratitude to the tourism industry partners who made Seo’s visit to the Philippines possible, including Philippine Airlines, Shangri-La Boracay, Shangri-La The Fort, and Fairways and Bluewater.

She said the DOT is open to collaborations with celebrities and influencers who “genuinely support promoting the Philippines” as a top travel destination.