Tourism stakeholders support reforms 

The Philippines remains one of Southeast Asia’s most compelling destinations, and tourism stakeholders are now doubling down on reform calls to position the country more competitively in the global travel market.

The Federation of Filipino Chinese Chambers of Commerce and Industry Inc. (FFCCCII) recently emphasized the need for cohesive improvements in peace and order, visa policies, connectivity, and destination branding to attract more international visitors. Their statement comes amid efforts from both public and private sectors to lift visitor arrivals that, while recovering, remain behind regional neighbors.

FFCCCII president Victor Lim said that while the country welcomed nearly 6 million tourists in 2024, neighboring countries saw significantly higher arrivals—underscoring the urgency of strategic change. “This is not a failure of appeal, but of assurance. Travelers do not doubt our beauty—they doubt their safety,” Lim said.

Despite these challenges, momentum is building. The Department of Tourism (DOT) has reported over 1.6 million tourist arrivals in the first quarter of 2025, signaling continued interest in Philippine destinations. Tourism Secretary Christina Frasco has repeatedly emphasized the need for infrastructure improvements and cross-agency collaboration to enhance the visitor experience.

Recent developments in airport operations have also generated optimism. With San Miguel Corporation’s takeover of NAIA operations, travelers have reported improved service. Allan Tumbaga, a frequent traveler, shared that his recent experience at NAIA Terminal 3 was “pleasant,” citing smoother check-in and security procedures.

Industry voices also pointed to the need for better pricing parity between domestic and international travel. Observers noted that airfare costs often drive locals to opt for overseas destinations, even for short trips. Stakeholders say that with improved inter-island connectivity and transport pricing reforms, domestic tourism could regain a stronger share.

Former tourism officials echo the sentiment. “We still need more infrastructure, aggressive marketing, and sustained peace and order,” said Frederick Alegre, a former DOT assistant secretary.

Meanwhile, the private sector continues to offer support for destination development, with industry groups and experts backing policy measures that promote long-term growth, including expanding airport capacity and attracting new international carriers.

With policy momentum and public-private coordination gaining ground, many in the industry believe the Philippines is well-positioned to convert its natural appeal into sustained tourism growth.