Okay so, convinced kana that going digital is the next logical step for reaching property investors effectively. So saan ka magsisimula at ano ang mga strategies na mag bibigay sayo nang mas magandang ROI.
Here are 5 area to focus our digital marketing:
1 Gumawa ng website.
Heto, madaling sabihin pero mahirap gawin, at mas mahirap mag maintain. Check all the articles and news on how to best capture online market and part ng list, even top sa list ay pag create ng website. Branding, presence at credibility kasi yung binibigay ng website. In today’s day and age, internet users use a wide range of devices from desktops and laptops to smartphones and tablets to search online, so your website needs to be mobile-friendly. If you want to hire a designer, a good quality website can cost you around 15k-25k. If you want to do it on your own, you can spend about 5-10k.
2 Virtual Tours
No special technology is needed. You don’t need a 360 degree camera or DSLR cameras. Kahit cellphone mo lang as long as HD or 4k quality, ok na. Ang importante is napakita mo sa buyers mo the property details. Photographs are no longer enough to showcase your development – you need to show people what their lives would be like if they were to live there. The best way to do this is through virtual tours – more detailed tours where clients can view homes, floor plans and neighbourhoods in detail and at their own pace. In terms of platform, you have a lot of choices. You can even do a live tour in Facebook, Youtube, Instagram at tiktok.
3 Market using your own social media account.
Use what you have. FB, IG, YT, TT, you can use all those. Libre na at may meron ka nang audience na kilala ka. Yun nga lang limited lng ito at hindi pwede benta ka lng ng benta baka ma report ka pa dahil nag spamming ka. Mixed it up with your personal post at mga my day mo. Tip lang. Huwag mag hard sell sa personal account mo. Teasers lng like coming soon, or investment alert at informational content like soon to rise near it park or why this condo is the best investment for you.
4 Social Media Advertising
Now, this is where you spend money. Social media ad campaigns are a cost-effective way to reach your target audience and actively generate quality leads. It is cost effective because it is targeted based on you chosen criterias.
You can do ads in Facebook, in Google, in youtube and other social media platforms. Although based on my personal experience, I mostly rely on Facebook ads because it has the most number of users.
5 Listings on Online Portals
This is an alternative from posting ads directly in social media. Meron silang free post pero limited lng ito at pag gusto mo ng wider reach at maraming post ay you have to pay for the subscription. Meron ilang different plan based on your budget and need. These online portals are already set up with powerful search algorithms, filtering functionality, contact forms and the ability to handle image, text and video media.