Can Introvert Agents Succeed In Real Estate? | Tips For Real Estate Agents
George Ryan Sarmago
I get this comment a lot, boss I am an introvert so I’m not sure if real estate is for me. Or, I am shy and Im scared talking to people. Or I don’t know how to start a conversation with a client.
And then, after a couple of months, I see them as top agents because of multiple sales! How did that happen?
First of all lets clear up some misconception. According to blogspot.com
Extroverts aren’t all social butterflies, and introverts aren’t necessarily shy. In fact, the extraversion-introversion divide isn’t about personality at all. The distinction is defined by where people get their energy from — other people, or solitude. Introverts gain energy by being alone, while extroverts are invigorated by social situations.
And it’s very rare that people are 100% extroverted or introverted. Most people fall somewhere in the middle, and display a mix of introverted and extroverted tendencies even if they tend toward one side or the other.
Extroverts can be good real estate salespersons because they love being around other people. They are very expressive and animated and full of charisma. They can easily do small talk even to people they just met.
Now these qualities are often the job requirements in the real estate industry.
So, if that is the case, there is no room for introverts to be successful right?
This is a fact. In real estate, its not about what you are, but about what you know. Its not about being insecure on skills you don’t have but maximizing what you have and use it to your advantage. Its not about reputation but about connection.
Here some points that makes introverted people successful in real estate.
1 Online marketing is now the new normal- this typically favors introverted salespersons because marketing properties can be done at home when you are alone. There is no need to go out, meet people and socialize. There is no need to do cold calling. There is no need to go to your relatives or friend’s house. It’s just you, your computer and a stable internet connection.
2 Introverted salespersons are not salesy. Remember, people like to buy, but they don’t like being sold at. There is no grand opening salvo but personalized client experience. These types of salespersons are deeply analytical, handles objections well and usually let the client dictate the flow of conversation. They prefer discussion over presentation. They don’t push. They close sales because their client feels comfortable with them, and closing is just a natural progression.
3 Introverted salespersons are good listeners. They don’t talk about themselves or their achievements. And even if they have all the information, they take time to listen to understand. They become successful because instead of pitching, they are helping. Instead of taking, they are listening. They close sales because they let the client understand that it’s all about them and what they need.
4 There are clients that are introverted. Let’s leave it at that.
If you identify yourself as an introvert, here is my advice. Now is the best time to join real estate. Times are difficult, I know but in times where human interaction is limited, your strength is more magnified.
Do not try to be someone that you are not. You might be enamored by the some Youtube channels that have great real estate presentors and you decide to be like them. And when you did the video, you realize that you are terrible at it. Then you quit.
Remember, no clients are the same. Some clients like grandstanding investments while some like it private. And in the same way as some clients prefer condos over houses, some clients also prefer a salesperson that listens rather than someone who impresses with their great oratorical skills.
I am also not saying the extroverted salesperson will not be successful, I’m just saying that there is enough room for both to exist and be successful at the same time.
So, there you have it and I hope you learned something new. Once again this is George Ryan Sarmago, unit manager for Filipino Homes.
Thank you for watching. Stay safe, stay at home and peace.
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