Pueblo de Oro highlights flood-free developments amid Pampanga’s growth potential

Pampanga, renowned for its rich cultural heritage, robust economy, and strategic location, stands as a prime destination for development and investment. The province hosts a variety of industries, including agriculture, manufacturing, and information technology, offering significant opportunities for growth and job creation.

Despite its tremendous growth potential, Pampanga faces environmental challenges, particularly frequent flooding. Towns such as Masantol, Macabebe, and San Fernando often endure flooding due to heavy rainfall from the Habagat or Southwest Monsoon, which lasts from June to November. These floods often disrupt daily life, leading to the suspension of classes and office work, particularly when water levels rise to dangerous heights. In August 2024, for instance, 22 barangays in Masantol and 11 villages in Macabebe were submerged due to continuous rain brought by Typhoon Carina.

Strategic Development in Flood-Prone Areas

Pueblo de Oro (PDO) recognizes the importance of location in choosing a residential property, especially in flood-prone Pampanga. The company highlighted its projects such as Horizon Residences, La Aldea Fernandina, and Park Place Pampanga — masterfully planned subdivisions that are situated on higher ground, providing residents with peace of mind and an improved quality of life.

Over Two Decades of Flood Control Measures

For almost 30 years, Pueblo de Oro has been implementing flood control measures to safeguard its residential communities during the rainy season. Residents of PDO’s subdivisions in San Fernando, Pampanga, have benefitted from these measures since the projects were first developed.

To ensure its developments remain flood-free, Pueblo de Oro conducts thorough flood studies and implements strategic landfilling practices. These steps involve elevating land levels and conducting comprehensive site assessments to pinpoint areas at risk of flooding. As a result, the subdivisions avoid water stagnation during heavy rains.

Before breaking ground on any of its Pampanga projects, including Horizon Residences, La Aldea Fernandina, and Park Place Pampanga, Pueblo de Oro commissioned a comprehensive flood study. The company invested approximately %u20B1150 million to elevate a 30-hectare property by 1.5 to 3 meters above its original level, ensuring the entire development remains high and dry.

A History of Resilience

To date, PDO’s residential projects in Pampanga have remained flood-free, even during major typhoons that inundated surrounding areas.

Even other homeowners from neighboring areas park their cars in our subdivisions to protect their vehicles from typhoons and heavy rains, as their homes are situated in flood-prone areas.

"Resilience, safety, and quality have always been the cornerstones of Pueblo de Oro’s approach to residential development and living in flood-free communities not only reduces the risk of property damage but also protects homeowners from the costly repairs that flooding often brings," said President and COO Prim Nolido. 

The official further explained that flood-free properties are in high demand, enhancing their long-term value. Homeowners benefit from this increased property value, enjoying better resale opportunities and higher returns on investment.

Setting a Standard for Future Developments

As Pampanga continues to thrive as a hub for development, the need for secure and resilient housing is more important than ever. Pueblo de Oro’s commitment to flood-mitigation efforts and responsible engineering serves as a benchmark for future developments in the province. By ensuring flood-free living environments, Pueblo de Oro offers its residents the safety, security, and confidence they deserve, even in the face of nature’s unpredictability