SM Prime opens new mall in Mandaue

SM Prime Holdings Inc. is opening SM City J Mall in Mandaue City, Cebu, its 87th mall in the Philippines.

SM City J Mall is the group's fourth mall in Metro Cebu and eighth in the Visayas region.

"The opening of SM City J Mall reflects our confidence in the robust economic growth of Central Visayas," said SMPH president Jeffrey Lim. "This new mall is designed to cater to the increasing demand for premium commercial and lifestyle experiences in Mandaue City."

SM City J Mall is located on A.S. Fortuna Street in Barangay Bakilid, offering easy access for residents and tourists. The four-level mall has over 100,000 square meters of gross floor area (GFA), offering a diverse mix of retail, dining, and entertainment options. The mall is already about 80 percent leased.

Anchor tenants include SM-owned retail and affiliate companies such as The SM Store, SM Hypermarket, SM Appliance Center, Watsons, Uniqlo, Levi's, Miniso, Pet Express, Sports Central, Ace Hardware, BDO, and Chinabank.

Mandaue is a first-class highly urbanized city in the central-eastern coastal region of Cebu province. It is the industrial hub of Central Visayas and home to about 10,000 industrial and commercial businesses.

Data from the Philippine Statistics Authority show that Central Visayas posted the highest economic growth rate among the country's 17 regions in 2023, expanding by 7.3 percent.

SM City J Mall will feature two Director's Club cinemas, a curated Food Hall, and unique lifestyle services to enhance customer experience and drive foot traffic. The building is also designed to provide ample parking for a thousand vehicles.

"Our expansion into thriving regional hubs like Mandaue City is integral to our strategy of driving economic progress across the Philippines and delivering sustainable value to our stakeholders," said Lim.