AppleOne bullish on property, hospitality sector growth in 2025

Cebu-based property developer AppleOne Group is optimistic about continued growth in the tourism sector in 2025, driven by its developments, collaborations and commitment to properties in the Visayas and Mindanao regions.

Despite a tempered expansion outlook for the hospitality sector noted in the Leechiu Property Consultants 2024 Philippine Property Market Report, AppleOne maintains a bullish stance. The company said it is the seventh-leading hotel developer in the country, ahead of Robinsons Hotels, Cebu Landmasters and Ayala Land Hotels, with plans to add more than 1,000 keys in the next six to seven years.

“We remain steadfast in our vision to elevate the tourism and property sectors in the VisMin region, even as the industry navigates challenging economic conditions,” said Ray Go Manigsaca, president and CEO of AppleOne Group.

“Our commitment to developing landmark properties and forging strong and strategic collaborations ensure that we stay ahead of the curve, driving sustainable growth and delivering unparalleled value to our stakeholders.”

AppleOne is focusing on key tourism hubs, capitalizing on demand for upscale accommodations. According to the Leechiu report, 42% of new hotel keys in the country will be concentrated in the Visayas, particularly Boracay, Mactan Island and Panglao, where AppleOne has developments.

The company’s collaborations with international operators, including Radisson Hotel Group and Marriott International, bolster its position in the industry.

AppleOne’s hospitality portfolio includes Sheraton Cebu Mactan Resort and Residences; JW Marriott Panglao Island Resort & Spa and JW Marriott Residences Panglao Island, which are set to open in Bohol by 2028; and Radisson Blu Hotel and Residences in Cagayan de Oro.

“We recognize the increasing demand for sustainable tourism and mixed-use developments,” Manigsaca said. “Our approach ensures that we not only provide world-class accommodations but also contribute to local economic growth and further recognition of the Philippines as an ideal tourist destination for locals and foreign visitors.”

With an expansion pipeline, AppleOne intends to outpace industry expectations in the real estate and tourism sectors.

“While others may take a cautious stance, AppleOne sees 2025 as a year of opportunity,” Manigsaca said. “Through our unwavering commitment to excellence, strategic foresight and relentless pursuit of innovation, we will continue to build not just properties, but legacies that inspire and endure.”

AppleOne is expanding with mixed-use, commercial, office, residential, hotel, resort and health care developments in the Visayas and Mindanao regions.