Eton Properties launches Blakes Tower in Makati 

Eton Properties marked a milestone with the launch of Blakes Tower, a mixed-use high-rise offering residential and office spaces in the west part of Makati’s central business district.

In an exclusive event attended by clients, business partners, and top executives from across the Lucio Tan Group, guests experienced Blakes Tower firsthand from panoramic skyline views at the Sky Lounge to well-appointed model units and amenities designed for both work and leisure.

The journey began with an interactive lifestyle quiz at a digital kiosk, where guests could match their personality and preferences to a recommended unit type and interior style.

“At Eton, we understand that homebuying is both a practical and a personal journey. With Blakes Tower, we wanted our guests to experience the space in a way that connects to their own lifestyle and aspirations. The interactive quiz was a fun entry point, but it reflects a bigger goal — making it easier for future homeowners to see themselves living here and to find a match that feels right for them,” said Donna Kristine Salgado, AVP for Marketing, PR, and Corporate Communications at Eton Properties.

Strategically located at the convergence of Malugay, Yakal, and Chino Roces Streets, Blakes Tower offers seamless access to key business, lifestyle, and transport hubs. It features 11 floors of modern office spaces and 15 residential floors, each with dedicated lobbies and high-speed elevators for privacy and convenience.

With ready-for-occupancy units available, buyers can move in without the long wait, a valuable advantage in today’s market.

“Blakes Tower gives buyers the advantage of moving into their new home without the long wait. Located in a well-connected part of Makati, it offers the kind of convenience and quality that make settling in faster, easier, and more rewarding. It’s a space designed for professionals, investors, and homebuyers who value accessibility, quality, and the opportunity to start enjoying their property sooner rather than later,” said Kyle C. Tan, President and CEO of Eton Properties.

Blakes Tower contributes to almost 16% of Eton’s residential sales target for the year. It follows the company’s strong market rebound in 2024, where residential sales revenues grew more than three times from the previous year, driven by high demand for move-in-ready properties such as 68 Roces, West Wing Villas, 8 Adriatico, and One Archers Place.

With this launch, Eton Properties expands its high-rise portfolio to nearly 9,000 units across Metro Manila, further solidifying its position as a developer of thoughtfully designed, strategically located communities for today’s urban dwellers.