CPG board approves acquisition of Mitsubishi's stake in PHirst

Century Properties Group and Mitsubishi Corp. are seeking new paths towards growth, as the latter redirects its focus to other market opportunities in both the Philippines and the Asian Region.

First, this will be achieved by CPG fully owning MC’s shares in the affordable housing companies of the partnership, and second, through CPG and MC exploring new asset classes in real estate to co-invest in.

Century Properties Group’s board of directors approved the acquisition of the 40-percent stake of Mitsubishi Corp. in PHirst Park Homes Inc. and Tanza Properties Inc., giving the real estate developer full ownership of the fast-growing business unit.

“This acquisition is part of the group’s strategic move to consolidate interests in the business segment where the market is robust, allowing us to create more value for our stakeholders, contribute more to serving the needs of our fellow Filipinos for decent, quality and affordable first homes while helping address the huge housing backlog that the administration is working on,” CPG executive chairman and Amb. Jose E.B. Antonio said.

Launched in 2017 as an affordable housing brand, PPHI is on its way to successfully achieve in 2023 the launch of 15 projects it set out to do with Mitsubishi Corp. five years ago.

Following the milestone, CPG also announced in 2022 its expansion into other markets, with ventures in the socialized and economic housing and mid-income residential markets under Century PHirst Corp., a new subsidiary fully owned by CPG.

Century Phirst Corp. proceeded with the opening of three flagship projects: PHirst Sights Bay in Bay, Laguna, its ticket into the socialized and economic housing segment; PHirst Editions Batulao in Nasugbu, Batangas, its maiden mid-income development; and PHirst Centrale Hermosa, its first mixed-use township in Hermosa, Bataan.

PHirst Centrale Hermosa is a 36-hectare estate development that will feature various establishments including PHirst Impressions and PHirst Editions for residential, PHirst Fairgrounds for commercial and PHirst Boroughs for retail.

“We remain cognizant of the strong fundamentals of the affordable housing market. The housing backlog continues to be a reality, which has caused us to fare well despite macro-economic headwinds. Century Properties is committed to meeting the housing needs of first-time homebuyers and will continue to explore opportunities to expand its portfolio,” CPG president and chief executive Marco Antonio said.


Real estate is no longer just Location, Location, Location. 
Now, it’s about Location, Information…and Timing! 

- Alejandro Manalac, Executive Publisher

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