Megaworld targets ultra-rich with new high-end property brand

Philippine property developer Megaworld Corp is entering the ultra high-end residential market with a new brand targeting ultra high net worth individuals (UHNWIs) in the Philippines and abroad.

The company this year launched the Megaworld Signature Collection, a curated portfolio of one-of-a-kind, ultra-luxury residences. The initiative marks Megaworld’s strategic entry into the most exclusive tier of residential real estate, focusing on privacy, longevity and rarity.

Unlike Megaworld’s previous upscale offerings, the Signature Collection features bespoke developments in prime, limited-availability locations. Properties may include innovations, high-end amenities, and collaborations with partners, the company said.

“The Megaworld Signature Collection is beyond what we’ve done before—it defines an entirely new category,” said Executive Director Kevin L. Tan. “We recognize the need to diversify our portfolio and tap into the opportunities in the ultra-luxury residential market. These developments are so rare that we plan to offer them only in select locations, once or twice a year.”

Targeting UHNW demand

The launch comes amid growing demand for exclusive, long-hold properties among UHNWIs in the Philippines and overseas, driven by expanding personal and generational wealth.

U.S.-based financial analytics firm S&P Global reports that the ultra-luxury real estate market in the Philippines is experiencing increased growth, supported by buyers’ resilience to inflation and high interest rates.

Megaworld, which has more than 30 years of experience in residential development, said the new category emphasizes architectural distinctiveness and long-term capital preservation.

“We chose the name because each residence bears the mark of purposeful design,” said President and CEO Lourdes T. Gutierrez-Alfonso. “Every development is envisioned as a one-of-a-kind property and offered with discretion—chosen by those who understand the value of rarity.”

Gutierrez-Alfonso said Megaworld has formed a new group to oversee the Signature Collection, and the first project under the brand will launch within the year.

In 2024, real estate remained a key growth driver for Megaworld. The company posted a 19% rise in revenues to nearly 51 billion pesos, recorded 131.9 billion pesos in reservation sales, and launched 31.8 billion pesos worth of new projects.