Mid-Market Real Estate Developer Haus Talk Joins The Big Leagues  As PSE's First IPO for 2022

Homegrown residential property provider Haus Talk, Inc. (HTI) today joins the ranks of some of the most prestigious publicly listed companies in the country as it will be the first to ring the bell at the Philippine Stock Exchange (PSE) this 2022 — a milestone for the local stock market as it continues to grow its support for more listings of small and medium enterprises.

The affordable housing solutions company, which is set to list on the small, medium, and emerging (SME) board, raised P750 million at P1.50 per share.   HTI is one of the companies under the PSE's “hand-holding program" for potential IPO listing applicants.

Haus Talk’s existing  properties include Eastview Homes 1 and 2 in Antipolo; Southview Homes 1 and 2, and South Hills in Laguna; and Eastview Homes Marikina, Tradition Square Maceda, Eastview Town Homes Marikina, Tradition Square, and Winn Residences in Metro Manila. In the works are more horizontal developments in Brgy. San Roque (Eastview Homes 3 and Eastview Residences Premiere) and Brgy Baguyo (Celestis 1 and 2) in Antipolo; and Sta. Rosa (Southview Homes) and San Pedro (Southview Homes Calendola) in Laguna. Early next year, the Eastview Condominiums is set to be launched in Antipolo, as well as their high-end development in Quezon City, 50 Jocson residences.

Also in the pipeline are developments in Mariveles, Bataan, and Calasiao, Pangasinan.  HTI was established in the 1980s in Pampanga by the Madlambayan family, who still fully manage the business to this day. The company's developments focus on meeting the demand for “mid- to low-income families who want to live in an affordable gated community," said Maita Madlambayan, HTI director and president. 

"When we started, there were only a handful of developers for the socialized and mid-market segment," added Madlambayan. "We came in knowing that we would be able to provide something extra. We studied our market and we looked at the factors that affect their decision-making, their 'sweet spot' when choosing a home or community."

To hit that sweet spot, HTI manages every aspect of building a home—from procurement, construction, and financing—which also enables them to  control costs and optimize the profitability of all their ventures.

The decision to go public after almost three decades (and amid a pandemic) comes at a time when HTI has been experiencing 43% growth for two years. Citing a study published June 2021 in "Facts and Figures," a report by the Congressional Policy and Budget Research Department, Madlambayan said there is still a housing backlog of 6.7 million, which only demonstrates the need for more affordable housing solutions such as HTI's.

"The IPO will allow us to expand our coverage and establish our brand in areas where the opportunities in the mid-market segment lie," Madlambayan added.

As they go public this 2022, HTI's growth strategy will continue to focus on offering high-quality and affordable house-and-lot properties, said Terence Madlambayan, HTI chair and vice president of business development. 

"HTI prides itself in building and providing quality homes for the everyday Filipino," he said. "With our IPO, we plan on continuing this on a much larger scale to help more families achieve their dream of having their own home—and, hopefully, motivate more small and medium enterprises in the Philippines to aim for their own IPO, too.”

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Real estate is no longer just Location, Location, Location. 
Now, it’s about Location, Information…and Timing! 

- Alejandro Manalac, Executive Publisher
 

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