Discover Cebu: A gateway to prosperity and quality living

IDEALLY positioned between the Negros Island to the west and the Leyte and Bohol Islands to the east, Cebu is home to 167 smaller islands, the most sought-after of which is Mactan. Well-known for its unmatched natural charm, pleasant climate, and unobstructed views, the province is always a destination of choice.

Amidst its scenic landscapes, Cebu is also one of the most developed provinces in the Philippines. The province recently maintained its title as the ‘richest province’ in the country, based on the latest annual financial report for Local Government Units from the Commission on Audit (COA).

This is the ninth consecutive time Cebu topped the list of wealthiest provinces in the Philippines, reporting assets amounting to over P235 billion for the financial year 2022.

Tourism and a thriving IT-BPM business help to drive Cebu's economy. Tourist arrivals on the island have increased significantly since the pandemic, and the IT-BPM sector has expanded dramatically, helping Cebu's economic resiliency.

This combination of natural beauty and burgeoning commerce has not only attracted tourists and investors but has also enticed many families to make Cebu their permanent address.

Lapu-Lapu City, in particular, has emerged as a top choice for families, providing an atmosphere that promotes both professional and familial growth. Anchored by Mactan's attraction, Lapu-Lapu City is a wise choice for investors wishing to capitalize on Cebu's thriving real estate market.

Pueblo de Oro Development Corporation, one of the property development arms of the ICCP Group, has been offering affordable, high-quality, and sustainable houses in the province to families who wish to make Cebu their home.

The developer’s residential projects in Cebu are La Aldea Del Mar, Park Place, and Park Place 2.  These projects are in a 27.4-hectare township dubbed as Pueblo de Oro Townscapes Lapu-Lapu. This gated community is located at Babag, Lapu-Lapu City.

Buoyed by the long-term prospects of the province, the Company recently reported that it has lined up new projects in Cebu for the years 2024 and 2025.

Pueblo de Oro Storeys, a mid-rise condominium development within Townscapes Lapu-Lapu will offer 450 residential units. Composed of four 6-story buildings, Pueblo de Oro Storeys will provide studio units with balconies overlooking the picturesque Mactan Channel. This project will be launched in the 1st half of 2025.

Meanwhile, Pueblo de Oro Townhomes Carcar will offer a total of 920 townhouse units. This 10-hectare project is situated in Barangay Can-asujan, Carcar City and will be officially launched in 4Q 2024.

Pueblo de Oro believes that the Province of Cebu offers many advantages for present and future residents. Its natural beauty, culture, and rich history, provide many venues for recreation and relaxation for a balanced work-home lifestyle. 

The province’s strong economic fundamentals and growth potential meanwhile unlock opportunities for stable and rewarding careers. Metro Cebu for example, has become home to top business processing outsourcing companies (BPOs), including Accenture, JPMorgan Chase & Co., IBM, and Concentrix.

Cebu's developing and dynamic economy also provides opportunities for active participation in the local economy, such as founding one's own business.

Furthermore, Cebu is home to reputable academic institutions that provide high-quality education and holistic development for household children. Among these are the Nissi Academy International School, Sto. Niño Mactan Montessori School, and the St. Dominic Savio School of Lapu-Lapu.

These and other factors combine to make Cebu an idyllic haven for the modern Filipino family, offering growth opportunities and harmonious living.


Real estate is no longer just Location, Location, Location. 
Now, it’s about Location, Information…and Timing! 

- Alejandro Manalac, Executive Publisher

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