PHINMA unveils ‘Distinctly Bacolod’ township

PHINMA Corp. subsidiary PHINMA Properties is establishing a township in Bacolod City as it responds to the growing housing demand in the area amid its surging economy.

Saludad, a 21-hectare community, will offer residents a distinctive and enhanced living experience that captures the essence of Bacolod’s unique charm and potential by blending the city's authentic and laid-back atmosphere with the vibrant urban lifestyle and modern design for its people.

PHINMA Properties has a wide range of housing and real-estate projects within and outside of Metro Manila. It is a testament to its growing expansion as a world-class local developer.

 The company’s approach through mixed-use development is not just a response to these demands but a proactive step towards smart urban planning. It answers the need for efficient use of space and resources by maximizing land use for residential, commercial, and recreational purposes, and incorporating sustainable infrastructure and green designs.

 Moreover, it is also tapping into the potential of emerging regions to reach new customer bases, address unmet housing needs, and contribute to local economic development, which aligns with the government’s initiatives to promote regional growth, and strengthens nation-building.

Bacolod City, in particular, has a surging economy supported by a robust workforce, primarily driven by the business process outsourcing (BPO) industry and the Overseas Filipino Workers (OFW) sector. This demographic shift raises the need for more housing and real estate, which is expected to accelerate with the projected influx of investments and enterprises following the establishment of the newly created Negros Island Region (NIR).

To address this growing demand and contribute to the city’s progress, PHINMA Properties is establishing a new township called Saludad.

Located at the heart of Bacolod City, Negros Occidental, Saludad is a 21-hectare community that will offer residents a distinctive and enhanced living experience that captures the essence of Bacolod’s unique charm and potential.

Within the township, neighborhoods offering a variety of amenities such as expansive open spaces, fitness areas, and communal zones will be built for families to connect and thrive. It will also feature a bustling retail town center and venues for cultural, entertainment and sporting events that aim to enrich lifestyle and provide more economic opportunities in the city.