Real estate firm taps growing demand for luxury residences

Megaworld Corporation is expanding into the luxury residential market with a new project where units are expected to be priced at around P100 million.

According to investor relations head Andy Dela Cruz, this new venture will focus on limited and exclusive developments within Megaworld's existing townships and recently acquired properties.

Megaworld plans to launch only one or two of these high-end projects each year. Dela Cruz believes this new segment will significantly boost the company's residential business due to strong pricing and higher profit margins compared to its standard offerings. The company has over 4,000 hectares of undeveloped land that can be used for these projects.

This strategic move will allow Megaworld to diversify its portfolio and enter a market that has remained strong despite an oversupply in the general property market and high interest rates. The company is also implementing a selective launch strategy in the capital region to manage oversupply, focusing on successful areas like Uptown Bonifacio.

In 2025, Megaworld has a capital expenditure budget of P50 billion, with 80% dedicated to project development and 20% to land acquisition. The company's financial performance has been strong, with a net income of P12.09 billion in the first half of 2025, a 23% increase from the previous year.