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The Social Security System (SSS) has recently acquired a 6.37% stake in Century Properties Group Inc. (CPG) from the Antonio family for P500 million. This transaction involved SSS purchasing 740.74 million CPG common shares at P0.675 per share, which was a 5% discount to the market price.
CPG is strategically expanding its reach, with its housing unit, PHirst Park Homes Inc., leading the company's first venture into Mindanao. CPG President and CEO Jose Marco R. Antonio announced plans to launch around 10 new projects over the next two years, including the initial Mindanao development set for the third quarter of 2025. This expansion aligns with PHirst's goal to become a major enabler for first-time home buyers in the Philippines, leveraging favorable economic indicators, government infrastructure investments, and sustained consumer demand.
CPG said it would focus on launching developments in targeted growth centers and emerging economic hubs across seven administrative regions in the Philippines. While primarily developing independent gated communities, PHirst will also pursue more township projects, following the success of PHirst Centrale Batulao and PHirst Centrale Hermosa.
In 2025, PHirst aims to open six to eight new projects under its various brands (PHirst Sights, PHirst Park Homes, PHirst Centrale, PHirst Impressions, and PHirst Editions). These projects will cover approximately 100 hectares, comprise over 10,000 units, and are projected to generate around P25 billion in sales. This includes the significant entry into Mindanao, marking a crucial step towards CPG's nationwide presence.
Antonio cited the company's commitment to making home ownership more accessible, particularly in emerging provinces and regional hubs benefiting from improved infrastructure. He highlighted that government infrastructure projects, such as new roads, railways, and airports, will enhance connectivity, unlock real estate value, and attract diverse sectoral expansions, including much-needed residential housing supply. CPG plans to aggressively expand its presence in identified growth centers across Luzon, Visayas, and Mindanao.
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