There are real estate authors and real estate lecturers, and then there is Noli Alleje.

Noli, known in the real estate industry as “El Subastahero”, heads EL SUBASTAHERO AUCTIONS and is the #1 auctioneer in the country today. Noli pioneered the auction sales system in the country and has bid out over 4,000 real estate assets nationwide, amounting to more than P8 billion in sales. He also produced the first real estate TV show in the Philippines.

Noli started investing in small foreclosed properties back in 1999 when the foreclosed assets department of the banks were still in the basement, handled by maintenance and security. “It was a field where the soft-hearted would not dare to go,” Noli recalls.

His bravado and hard work paid off.

His first major deal was auctioning for a bank whose assets he sold out. “A long line of bidders were there. With this contract of two years, we auctioned off more than P3 billion worth of properties” Noli shared. Later on, he was able to purchase the asset management company of GE Money Bank.

Noli excels in foreclosure sales and investments strengthened by his expertise in market planning and sales productivity. He has handled various real estate developers as their exclusive marketer and heads the international real estate promotion for a boutique developer.

For years, Noli has acquired all types of real estate—from raw land, house and lots, to buildings and even an island. He has done every kind of real estate strategy, including holding, fixing, leasing, and flipping.

If you want to learn how to invest in foreclosures, watch out for Noli “El Subastahero” Alleje  column every Tuesday.


Real estate is no longer just Location, Location, Location. 
Now, it’s about Location, Information…and Timing! 

- Alejandro Manalac, Executive Publisher

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